In today's mobile society people don't have much time to watch television. Besides, television commercials cost thousands of dollars per month. Did you know that 50 percent of the population will not catch the morning, evening or late night news?
Only 50 percent of the population subscribes to local news papers. Readership numbers have been steadily decreasing since the early eighties. Besides, who wants to pay thousands of dollars per month on a postage stamp sized display ad that people may or may not even see?
When was the last time you went to the yellow pages and looked up a business? If you are like most, then you haven't done this in years because the fonts are too small and it is much quicker and easier to find the information online. Besides, yellow page advertising is extremely expensive.
There are so many radio stations these days that most people are jumping from one station to another to avoid listening to the annoying commercials and are even opting for commercial free radio. Besides, this medium will also quickly drain your advertising budget at several thousand dollars per month.
How about flyers...5 more pounds of garbage for the landfill!!! Does anyone even look at them anymore? Some do but most make their decision in a split second and then toss them into the recycle bin.
Wrap a transit bus, tens of thousands of dollars with production charges but they don't light up at night. Very expensive.
Billboards cost thousands of dollars per month...more expensive production charges. Long wait times for prime locations only to be seen by the same people that pass in front of them every day.
The ninth form of advertising...fluid in motion to capture the attention of consumers continuously in motion. Low cost, effective, targeted advertising that will shock consumers and change attitudes! Seen by approximately 28 million pairs of eyes annually. Exterior audio to capture attention or broadcast important information to large numbers of people. Stunning backlit mobile billboards that are clearly visible from a mile away. Full colour graphics at eye level and recurring. 660 cubic feet of showroom space featuring 3-dimensional glass displays with panoramic views for all to see! Climate controlled for both living and traditional mobile displays. The ability to attract local and national media attention...
Priceless!!!
Now you know why astute marketers see this advertising medium as the ninth form of advertising! |